Twitter will no longer downgrade the quality of your JPEGs in tweets
Twitter has announced that it will stop compressing JPEG images uploaded by users on its platform, preserving their original quality. The change applies to both web and mobile versions of Twitter, and will be rolled out gradually to all users in the coming weeks.
Previously, Twitter would automatically reduce the quality of JPEG images to save bandwidth and storage space, resulting in noticeable artifacts and blurriness. This was especially frustrating for photographers and artists who wanted to share their work with their followers. Some users even resorted to tricks like converting their JPEGs to PNGs or adding transparent pixels to avoid compression.
Now, Twitter says it has improved its image processing system to handle high-quality JPEGs without compromising performance or user experience. Users can choose to upload their images in 4K resolution on both iOS and Android devices, and view them in full quality on the web. Twitter also says it will preserve the EXIF data of JPEG images, which contains information such as camera settings, location, and date.
Twitter's decision to stop downgrading JPEGs is part of its efforts to improve its image and video features, which have become increasingly important for engaging users and attracting advertisers. Earlier this year, Twitter also introduced support for animated GIFs up to 15MB, 360-degree videos, and live video broadcasting.
Twitter's move to preserve JPEG quality is welcomed by many users who appreciate the visual fidelity of their images. However, some users also raise concerns about the potential impact on data usage, loading time, and storage space. Twitter says it will offer options for users to adjust their image quality preferences in the future.
Twitter is not the only social media platform that has improved its image handling in recent years. Facebook, Instagram, and Snapchat have also introduced features such as high-resolution uploads, filters, stickers, and augmented reality effects. These platforms compete for users' attention and engagement by offering more creative and immersive ways to share and consume visual content.
Twitter's image quality improvement also reflects its broader strategy to diversify its content offerings and revenue streams. In addition to images and videos, Twitter has also invested in audio and newsletter features, such as Spaces and Revue. These features allow users to create and consume more diverse and interactive forms of content on Twitter, and also provide opportunities for monetization and subscription.
Twitter's image quality improvement also aligns with its vision to become a more trustworthy and transparent platform. By preserving the original quality and metadata of JPEG images, Twitter hopes to reduce the spread of misinformation and manipulation on its platform. Twitter also says it will use machine learning and human moderation to detect and label manipulated media, such as deepfakes and synthetic images.
Twitter's image quality improvement is a significant step forward for the platform and its users. It shows that Twitter is committed to enhancing its image and video features, as well as its overall content quality and diversity. It also shows that Twitter is responsive to the feedback and needs of its users, especially those who value the visual aspect of their online expression. Twitter hopes that by improving its image quality, it will also improve its user satisfaction and retention.